Turn breaking news into brand authority — automatically
Trendedly watches the news cycle, finds the stories your audience cares about, and generates on-brand articles, social posts, and media pitches — then distributes them everywhere before the moment passes.
No credit card required · The same playbook Ryan Reynolds used to build billion-dollar brands
Built on the newsjacking strategy pioneered by David Meerman Scott
From Oreo's Super Bowl tweet to Aviation Gin's Peloton ad — see the playbook in action
Every breaking story is a window. Most brands miss it.
Newsjacking is the art of injecting your brand into a breaking news story while it's still hot — riding attention that already exists instead of paying to manufacture it.
When the Super Bowl blacked out in 2013, Oreo tweeted “You can still dunk in the dark” and earned millions of impressions for free. When Peloton's ad went viral, Ryan Reynolds turned it into an Aviation Gin spot within 48 hours. The difference between those brands and everyone else isn't creativity — it's speed. Read the full Ryan Reynolds newsjacking strategy or the complete guide to newsjacking.
From the headline to earned media — in four automated steps
Detect
We monitor the news cycle and surface breaking stories matched to your niche.
Match
AI scores each story's relevance and proposes the perfect injection angle.
Generate
Draft articles, social posts, and media pitches in your brand voice in minutes.
Distribute
Publish, schedule, and pitch dozens of channels at once — then measure the EMV.
Newsjacking is hard. Here's everything that breaks — and how Trendedly fixes it.
Spotting the story, scoring it, drafting on-brand, distributing everywhere, proving it worked. We collapsed the entire workflow into one platform.
! You find out about the story too late.
Trend Radar. Real-time newsjacking radar surfaces stories the moment they trend.
! Everything looks urgent, so nothing gets done.
Opportunity Scoring. Every opportunity is scored and matched to your brand.
! Writing on-brand content fast enough is impossible.
AI Article & Content Drafting. AI drafts articles, posts, and pitches in your brand voice — in minutes.
! Pushing one story to dozens of places by hand kills the moment.
Multi-Channel Distribution. Distribute your newsjacking story to dozens of channels simultaneously.
! You don't know which journalists actually cover your beat.
Media CRM. A built-in Media CRM tracks every journalist relationship.
! Your earned authority has nowhere to live.
Branded Newsroom. A polished public newsroom publishes your authority on autopilot.
! You can't prove newsjacking actually worked.
PR Reporting & EMV. White-label-ready reports track EMV, placements, and impressions.
! You're always reacting, never planning ahead.
Editorial Planning. AI editorial planning engineers story angles built to get picked up.
Everything your PR engine needs, in one place
See the platform in action — each feature solves a real bottleneck that costs you the newsjacking window.
By the time a breaking story hits your feed, half the internet has already reacted. The newsjacking window — the few hours after a story breaks but before it peaks — has closed, and your perfect take is now yesterday's news.
Real-time newsjacking radar surfaces stories the moment they trend.
A hundred headlines break every hour. Without a way to know which ones your brand can credibly ride, your team burns the window debating angles — or chases a story that was never relevant in the first place.
Every opportunity is scored and matched to your brand.
Even when you spot the story, drafting a sharp, on-brand article or post takes hours of writing, editing, and approvals. The story peaks and fades before your content is ready to publish.
AI drafts articles, posts, and pitches in your brand voice — in minutes.
A newsjack only works if it's everywhere at once — your blog, your social channels, and the inboxes of the right journalists. Doing that manually means copy-pasting across a dozen tabs while the clock runs out.
Distribute your newsjacking story to dozens of channels simultaneously.
Earned media is a relationship game, but most teams pitch blind — emailing the wrong reporters, forgetting who replied last time, and starting from zero on every story.
A built-in Media CRM tracks every journalist relationship.
When the CMO asks what all this real-time effort delivered, 'it felt like it went well' isn't an answer. Without earned media value, placements, and impressions in one place, your wins are invisible.
White-label-ready reports track EMV, placements, and impressions.
Newsjacking & real-time PR, explained
Tactics, frameworks, and examples to help you win the news cycle.
What Is Newsjacking? A Plain-English Definition
A clear, jargon-free definition of newsjacking — what it is, who coined it, and why riding a breaking story beats manufacturing attention from scratch.
Read article →
How to Newsjack in 2026: A Step-by-Step Playbook
The five-step framework the best PR teams use to jump on breaking news — plus the speed traps that kill most newsjacking attempts.
Read article →
11 Newsjacking Examples That Actually Worked
The campaigns that nailed the news cycle — and exactly what made each one work, so you can borrow the pattern.
Read article →
What Ryan Reynolds' 'Fastvertising' Teaches Every Brand
How Reynolds' Maximum Effort built Aviation Gin and Mint Mobile into nine- and ten-figure exits using speed as the strategy.
Read article →
Newsjacking vs Trendjacking: What's the Difference?
They sound the same but they're not. Understand the difference so you pick the right play for each moment.
Read article →
7 Newsjacking Mistakes That Can Backfire
The line between a viral win and a brand crisis is thin. Here are the seven traps that sink newsjacking attempts.
Read article →Ride the next headline
Trendedly turns live news into brand authority. See it work with the one-click demo, or start your free trial and set up your first newsjacking alert in minutes.
Start your free trial →No credit card required · Set up your first newsjacking alert in minutes