11 Newsjacking Examples That Actually Worked
From Oreo's Super Bowl tweet to Aviation Gin's Peloton ad — real newsjacking examples and the lesson behind each one.
The fastest way to learn newsjacking is to study the brands that mastered it. Here are standout examples and the takeaway from each. For the full breakdown, see our newsjacking examples.
Oreo — “You can still dunk in the dark”
During the 2013 Super Bowl blackout, Oreo tweeted within minutes and earned thousands of retweets for essentially nothing. Lesson: a small, ready team beats a big, slow one.
Aviation Gin — the Peloton response
When the Peloton holiday ad went viral, Ryan Reynolds' Aviation Gin produced a parody spot within 48 hours featuring the same actress. Lesson: speed plus a sharp creative angle is unbeatable. See the whole Ryan Reynolds' newsjacking strategy.
Heinz — “Barbiecue”
Heinz tied its sauce to the Barbie movie wave with pink-themed creative. Lesson: cultural moments are newsjackable too — that's the line between this and newsjacking vs trendjacking.
The common thread across all of them: they moved while the story was still hot. start a free trial of Trendedly to spot and act on your own moments.