What Ryan Reynolds' 'Fastvertising' Teaches Every Brand
Ryan Reynolds and Maximum Effort turned real-time, reactive advertising into billion-dollar brands. Here's the system behind 'fastvertising' and how to copy it.
Ryan Reynolds didn't invent newsjacking, but his agency Maximum Effort turned it into a machine they call “fastvertising” — reactive, culturally-aware content produced in hours, not months. For the full story, read Ryan Reynolds' newsjacking strategy.
The results speak for themselves
Aviation Gin sold to Diageo in a deal worth up to $610M. Mint Mobile, after explosive growth, sold to T-Mobile for up to $1.35B. The connective tissue was a willingness to react to the moment faster than any traditional brand.
The fastvertising system
- Watch culture constantly. You can't react to what you don't see.
- Decide in hours. A 48-hour turnaround beats a 6-week campaign.
- Stay on-brand under speed. Fast doesn't mean sloppy — it means a clear voice executed quickly.
- Distribute instantly. The moment the creative is done, it's everywhere.
The takeawayYou don't need Reynolds' budget — you need his speed. Software collapses the monitor-decide-create-distribute loop so a small team can move like Maximum Effort.
That's exactly what Trendedly does. start a free trial and run your own fastvertising playbook.