Northbeam PR
An agency scaled real-time PR across a dozen client brands with one multi-brand workspace and white-label EMV reports.
The challenge
Northbeam PR, a boutique agency, wanted to offer real-time newsjacking as a service — but doing it manually for even one client was demanding. Across 12 clients, it was impossible. Someone's window was always closing while the team worked on another account.
The approach
Northbeam adopted Trendedly's multi-brand workspace. Each client brand gets its own scored opportunity feed, brand-voice drafting, and media CRM. A single strategist can scan all twelve feeds, pick the live opportunities, and ship on-brand reactions with the angle pre-drafted. White-label-ready reports let them hand EMV and placements straight to clients.
The results
Northbeam tripled reactive placements across its book of business, cut time per newsjack by 60%, and turned real-time PR into a productized, profitable service line — all from one dashboard.
Trendedly scores opportunities per brand and drafts the angle, so one strategist now covers what used to take a full team.— Devin Okafor, Founder, Northbeam PR
Curious how the scoring works? See the best newsjacking tools guide.