FlowState Software
A lean B2B SaaS team used real-time trend detection and AI pitching to land 14 placements riding the AI-regulation news cycle.
The challenge
FlowState Software, a B2B SaaS startup, knew the AI-regulation news cycle was a goldmine of relevant stories. The problem: their two-person marketing team found out about breaking stories a day late, after the window had closed. Manually monitoring feeds, drafting a take, and figuring out which journalists to pitch took days they didn't have.
The approach
With Trendedly, FlowState put the entire newsjacking workflow on autopilot. The trend radar surfaced AI-regulation stories scored by relevance to their brand within minutes of breaking. The platform drafted on-brand commentary and journalist pitches automatically, and the built-in media CRM told them exactly which reporters covered their beat. This is the same how to newsjack step by step framework, automated.
The results
In a single quarter, FlowState earned 14 media placements and $18,500 in earned media value — including a feature in Fast Company — with an average time-to-published of just three hours, and no PR agency on retainer.
We used to find out about relevant stories a day too late. Now Trendedly surfaces them within minutes, drafts our take, and tells us exactly which journalists to pitch.— Maya Chen, CEO, FlowState Software
See how Ryan Reynolds' newsjacking strategy built the same speed advantage at a far larger scale.